Building a Tweetboard - Social Media at a Live Event

(Another guest post from Mike MacFarlane, who may be better known as @eloquamike)

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In the Eloqua community, we just celebrated our 2nd annual Eloqua Experience conference in San Francisco. It was an absolutely amazing event and one of the highlights was the conversation happening on Twitter.

In Steve’s previous post about creating social media buzz at an event, he mentioned something about our “Tweetboard” – a large screen showing a live stream of conversations happening on Twitter in relation to Eloqua Experience. We set this up primarily so that those who were at the conference could see that they was another conversation happening online.

Setting up a Tweetboard is really easy and can be by using a small snipit of code provided by a website called Hootsuite and Eloqua Hypersites (and maybe a little design instinct).

First, you need to create an account at http://www.hootsuite.com/. Once you have gone ahead and done that, you will be presented with a screen (that looks a lot like the popular tool TweetDeck). In the top right hand corner, there is a search button that you can use to enter in what key words or hashtags you want to search against:


(note that if you are querying multiple terms, you will need to use an “OR” statement)

Once you have setup your search query, you will want to create a “Saved Column”:


Once your column has been saved, you can generate some source code in which you can add to your blogs, website, etc. Simple select the “Embedd” button (which looks like <>):


You will then be presented with a screen that will give you options to help customize the look and feel of the feed:


Once you have all your setting in place, simply select “Grab Code” and copy and paste the generated source code and place onto your blog, website, etc.

In my case, I took the code and placed it into our Eloqua Hypersite. We wanted to add a little branding and messaging to it, so I create a header image to sit above the feed that had the Eloqua Experience logo, as well as instructions on how to joing the conversation. The end product looked like this (you can also still see it live here):

Activity Filters With Increased Granularity

With the upcoming release on June 14th, there is now the ability to define an activity based filter that looks at very granular information, such as opens from a particular email, email group, or campaign. This level of granularity extends across all the different criteria that are possible within Activity-Based Filters.



This is a powerful capability, as it allows you to define filters that look very precisely at a person's activity. This can be used for many marketing options. For example:

• To discover a list of people who had clicked through any email from the Newsletter series within the last 3 months, for targeting with a special offer


• To define a lead scoring system that gives 5 points for a Newsletter email clickthrough, but 10 points for a Case Study email clickthrough


• To sub-segment a Contact Group to remove people who had already visited a Hypersite or submitted a specific form

These filters can be used from all areas of the application; in designing feeders to add contacts to Programs, in decision rules within Programs, when manipulating Contact Groups to define a report, or when defining a Distribution List for a marketing effort.

Be sure to experiment with the new granularity on Activity-Based Filters, as many rules can now be expressed with the ability to look at activity at the level of individual forms, emails, or Hypersites.

Take the Eloqua Challenge

I wrote last week about a fun use of Eloqua by the folks at Accela, who had used the platform for internal employee engagement. It turns out that our own Chad Horenfeldt had put together a similar (although much smaller) quiz called the Eloqua Challenge.

Click here to take the Eloqua Challenge


You may have seen it (or taken it) if you're part of the Eloqua LinkedIn Group, but if not, have a look at it. It's 6 quick questions to see how much you know about Eloqua.

Once you have taken the challenge, you'll be taken to a PURL page that shows you what you got right and wrong, and some additional interesting info about that area.

The Eloqua Challenge is all built using form processing, Hypersites, PURLs, and Activity Driven Content. If you're interested in some of the behind-the-scenes details of how it's built, let me know and perhaps a later post can dig into that.