Using Eloqua emails as social media content

(Guest post from Joel Rothman)

Out of the box, Eloqua allows you to create a link that will send someone to a Social Media site, such as Twitter, Facebook or Linked In. This functionality is great, and very easy to use. But, I have been asked a couple of times how we can create a link to the actual email itself that can be placed used for twitter etc… and there is a pretty easy way to do this, assuming you are just a little bit comfortable with HTML.

Most social sites have a specific URL type that can be used to push someone to the site, and prepopulate the content box with the text that you want. For example, for twitter, it’s this format:



Where you substitute what’s in the “content” are for what you want to pre-populate, with + signs instead of spaces in your text. So, what you need to do is come up with a line, such as “Check out this Newsletter for valuable B2B tips”, that would look like this: (click for larger image)



But wait, it’s missing the URL! How do you get that, you might be asking? Simple, insert this code: (click for larger image)



So, you’ll end up with a link that looks like this: (click for larger image)



And Voila:

Now, a couple of notes. Any personalization in emails will not show. In fact, it will just be blank (ie if you have Dear Joel, it will say just Dear). Also, these links expire after a few weeks.

Now, that URL says now.eloqua.com.. what’s up with that? Can you change that? Stay tuned…