Wednesday, December 2, 2009

Quick Tip: Auto-Shutoff on Marketing Automation Programs

Often, when setting up a marketing automation program, such as one that invites people to an event or webinar, you will know in advance when it needs to end. Perhaps three weeks after the event, when the final "thanks for attending" email has been sent out, you want to shut off the program. There's an easy way to do that with Eloqua.
On the main menu, select Program Details to see the overall settings for your program. About half way down the page there is a setting for "Automatically disable program on a specified date". Check the tick-box, and enter the date you are interested in having the program disabled on. That is all you need to do, and the program will be shut off on that date.

Although there is nothing terrible about having a program running beyond the date it's no longer needed, shutting them off keeps your system organized and makes it clear that the program is not currently being used for any marketing purposes.