However, part two of understanding social media's effectiveness is understanding how effective your own social media properties are. Tracking of these online properties is a very valuable extension to your ability to understand the digital body language of your prospects across all of your web presence. With many social media sites, however, such as blogs, you often do not have the ability to build a sub directory system to place the scripts into.
In order to get around this, from the standard installation of web scripts, it is possible to rework the tracking scripts to look at a static URL for the rest of the scripts. The scripts will look like they do in the image above, where http://www.yourmainsite.com/ is a static URL that you put the script files on.