Much like the account selling report in your CRM system which shows you the activity, rolled up by company, for known leads, this report shows you a stage further up the funnel.
By aggregating all the visitors at a company, and excluding any visitors that show up from an Internet Service Provider (from home, or from small businesses), this report lets you know where there is buying interest that you're not currently engaged with.
This insight can be invaluable for a field sales team working to understand which companies may be responsive to an invitation to a conversation. The total visitors, total visits, most recent visit, and most recent search terms, can give you insight into the area, depth, and recency of that interest, and gives you a great cue to engage those companies in a conversation. When combined with Prospect Profiler for added insight into each individual, this forms a powerful combination.
If you are wondering what to do with the list of companies who appear to be showing interest, one of the best options is to use the embedded Reachforce capabilities within Eloqua to find a list of names (in the key role) within those organizations to begin communicating with.