Usually you will want to have your corporate headers or standard messaging to again help the sales team understand what it is they are receiving. Do this under the "Email Header for Top of Email" section once you have selected the "Customize Branding" option.
You can also select whether you want to provide your sales team with a direct link to the visitor activity overview, and whether they should be allowed to configure which notifications they receive.
With that complete, you are ready to go. Your email notifications to your sales teams are completely configured; what triggers an alert, the data in the alert, who it comes from, and what the look and feel of the email is: