Who landed on the form page but didn’t submit the form?
So, you crafted a campaign to drive people to submit your form, but they did not? That’s ok. Within Eloqua, you can easily set up a follow up email to target people who landed on a specific page, but did not submit a form. In fact, there are several ways to do this, but I like the way I am about to outline below. This way allows someone to click onto the page from multiple sources. It requires 2 activity filters, and a program for automation.
For this example, lets use the following URL:
And we’ll call the form “Contact Us”.
First, create 2 Activity Filters.
For the first one, select “Visited Website”. In the “included in” section, choose “specific URL”, and select the URL of the landing page (remember to click “Add”):
This will display everybody who has visited the specific URL in question.
For the second Activity Filter, select “Submitted Form”. For this one, select “Individual Form” for the “included in” criteria, and select the form (again, click the “Add” button):
Now that we have the filters, we need an easy way to overlap them. I like to create a simple program. This allows for automation to be built on top.
See the screencap below for the simple program:
The nice thing here is you can now follow up in 3 different ways! For people who have submitted the form (step 300 above) you can send follow up information, such as event information. For people who have not clicked through on your offer (step 200 above), you can send them a follow up email. For people who viewed the offer, but did not submit the form (step 400), you could follow up through another channel, such as a print mail piece, or a phone call.
As well, you could include other events, such as opened email, did not click through etc…