Friday, March 6, 2009

Marketing Source Codes and Display Maps

One of the challenges with setting up source codes for tracking interest that comes from a variety of sources is that you end up reporting on the "code", which is often not intuitive to the reader.

To make this a lot easier, within Eloqua, you can set up Display Lookups to allow to to track the codes in their raw form, while displaying a more intuitive, readable source to the person reading your reports.

In the Web Profiling -> Query Strings tab, when you are setting up a query string to be tracked, at the bottom of the page, there is a line for Display Maps. A Display Map is a very simple thing - it takes a list of your raw "codes", what shows up in the actual query string, and it maps them into something more friendly to display.

By clicking "New", you can create a Display Map that fits the codes you are using. If the code does not exist in the Display Map, you will just see the original code rather than the mapped value, so there's no issue with a less-than-perfect mapping.

Once you have the codes and values mapped, you are all set. From here, report on your query strings, the way you normally would, and the values that are presented will come from your Display Map rather than the raw codes. A much more presentable way to show the data.

For example, here is the basic Query String Values report, and you can see that it now shows the values rather than the original codes.


Chad H said...

Thank you for this post - I forgot about display maps. This is going to help one of my customers create some amazing dashboards for their PPC keywords.